Dear Upper Deck Volunteer Alliance Members,
Thank you so much to all of you who have been involved in our missions and even to those of you who have just been watching from the sidelines, encouraging others. We are so happy we created this group of collectors dedicated to making the hobby better and we have an event coming up designed to do just that.
Do you realize how many people have never opened a pack of trading cards in the US and Canada? Our data indicates that number is unbelievably high and we want to do something about it. We want to give everyone a chance to open up a new Upper Deck NHL pack for absolutely FREE! Next Saturday is National Hockey Card Day, a really fun day where fans can visit different Certified Diamond Dealer locations and receive a free pack of Upper Deck’s National Hockey Card Day NHL cards. Let’s show them just how fun it can be to participating in the hobby we all love and hopefully we’ll find some new or lapsed collectors in the process.
And that is what Mission #10 is all about for the month of February. We want our Volunteer Alliance to help get the word out there about 2012 National Hockey Card Day. As you may be aware, this is the first year that we will have a program for Canada AND the United States. We are looking for Volunteer Alliance members to get creative and make sure people know that National Hockey Card Day is coming next weekend on Saturday, February 11.
Members may want to call sports radio stations, work with their local hobby shop that is sponsoring an event, create viral videos, post on hockey message boards, rallying a group of friends to visit a shop together, try to get on TV, etc. The sky is the limit as always. Just make sure you get some documentation on what you are doing so you can provide us with your results and hopefully earn yourself an Upper Deck Mail Day.
And you are not limited to just getting the word out there about National Hockey Card Day. Ideally we would love to see members create some content for why it is fun to open a pack of Upper Deck NHL cards, why you should collect them, what too look for, who to look for, etc. Even though the Super Bowl is this weekend, we are looking for members to think puck this month! Here is some more information about the National Hockey Card Day program:
The website for the program will be updated early next week with a participating store listing so we can drive collectors to retailers in their area. We are just waiting to get some information from a few more retailers who want to participate.
Please email us your results from these missions to UpperDeckMarketing@upperdeck.com. As always, being able to send us links, images or other proof of what you were able to accomplish helps us a lot when we are reviewing for who will receive an Upper Deck Mail Day. You will have until Thursday, March 1 to accomplish Mission #10 and send us information on what you did. As always, feel free to collaborate and share with other VA members through the Volunteer Alliance Facebook page found here. Will you be the next to receive an Upper Deck Mail Day? You’ll never know if you don’t get involved. Take part today!
Sincerely,
Chris Carlin
Sports Marketing & Social Media Manager
The Upper Deck Company
Sports Marketing & Social Media Manager
The Upper Deck Company
5909 Sea Otter Place | Carlsbad, CA 92010
T: 760.603.7548 | F: 760.929.3150
T: 760.603.7548 | F: 760.929.3150
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