OK all of us Upper Deck Volunteer Alliance Members! Here is your NEW Alliance Mission! This is mission 11 and there are 2 parts that you can do, you can do either one or both! Have fun with this! This is what it's all about :
We are back with another two-part mission for you to take on. As always, you can do both, just do one really well, or don't do any at all, that's all up to you! We encourage you to participate however because there are mail days up for grabs which we know you love! Additionally, I'd like to introduce Sean Hayden who is helping us out as an intern in our Marketing Department this summer. He's going to be working a lot with the Volunteer Alliance on the next tow missions at least. Instead of sending us your results to the general Marketing inbox, please send then directly to him at sean_hayden@upperdeck.com and he'll organize those results so we can go through them and select members who will receive a mail day.
With the summer near full swing, there is a lot going on here at Upper Deck. One of the things we are most excited about is a new promotion around Father's Day. We thing it is really important to encourage fathers to collect with their kids for the long-term viability of this hobby. Upper Deck began the Volunteer Alliance to try and help make the hobby better and we believe that if we can get more fathers collecting with their kids, we can do that. To encourage it, we came up with Upper Deck's "Father Of The Year" promotion to honor a collecting father that is sharing the hobby with his kid(s). Check out more on the story here: Which Card Collecting Dad has what it takes to be Upper Deck’s ‘Father of the Year?’
http://bit.ly/L6LxdH
We encourage all of our Volunteer Alliance Members to participate in the promotion and attached you will find more details on it. And for the first part of Mission 11, we are looking for VA Members to help us promote the Father's Day promotion by creating increased awareness for it. Fans have less then tow weeks to get their submissions in so we would love to see VA Members jump on card collecting message boards to help get the word out there. It would be cool to see VA Members work with their local card shops as well potentially to help their customers find out about the promotion. We want to see you use your creativity for getting the message out there!
The second part of Mission 11 involves you putting on your thinking cap and getting creative. Many of you
regularly read The Upper Deck Blog which is one of our platforms to share information on new products and opinions on topical sports stories. Frequently we will have guest contributors write stories for us which is a lot of fun and provides great content for readers. We thought it would be awesome to have members of our Volunteer Alliance write stories on the hobby or their favorite sports. If you chose to participate, we'll need you to submit 4-6 paragraphs as well as 2-5 jpeg images. You can also include links to video if you think it will help the story. With regard to content, the sky is the limit! You can talk about all aspects of your favorite sports, your collection, favorite stories of collecting,what's happening now in the sports world or the hobby, authenticity, what it is like to be in the Volunteer Alliance, a "how to" post, collecting retail, pack searchers, trading card shows, buying online, trading online, top ten best UD cards of all-time or a particular sport, how do you sell your cards, how do you get autographs; again, the sky is the limit. Your blog is not limited to the above ideas. You may personally have a story that will inspire others or even Upper Deck. If you have questions about what is or is not okay or you want to run something by us, please email that question to UpperDeckMarketing@upperdeck.com an we will review. Also, don't worry too much about how good you are at writing, we will help by editing your pieces to make sure they look great.
From there we will share your stories with thousands of UD fans and followers once they post to the Upper Deck Blog. We encourage you to ask fans to comment on your stories and blogs that get high volume of comments will be in contention for a better mail day, so think about that as you put your post together.
The deadline for Mission 11 is Tuesday, June 26. All documentation needs to be received in by that date to Sean Hayden to qualify for an Upper Deck Mailday. We'll review entries that week and share details on your next mission shortly thereafter! If you want to collaborate with other members, remember to check out Upper Deck Volunteer Alliance on Facebook. Good Luck and thanks for your help as always!
Emailed to me from :
Chris Carlin
Sports Marketing & Social Media Manager
The Upper Deck Company
5909 Sea Otter Place | Carlsbad, CA 62010
T: 760.929.3159 | F: 760.929.3150
